Tom Ford Beauty

Digital transformation at points of sale

Through the implementation of professional monitors and Dex Manager, the delivery of content to each of the brand's branches was streamlined.

Tom Ford Beauty, founded by designer Tom Ford in 2006, is a luxury cosmetics and fragrance brand known for its sophistication and quality. It offers exclusive makeup and fragrances that reflect its distinctive approach to fashion and beauty.

With the remodeling of stores and the digital transformation at points of sale, a solution was required that would allow the contents of the screens to be updated easily and immediately.

Thanks to the implementation of professional monitors and Dex Manager, the delivery of content to each of the brand's branches was streamlined, always maintaining a fresh and updated image.

Outstanding results

“Thanks to Dex Manager, we have been able to display more attractive and relevant content on screens, capturing customers’ attention and improving their shopping experience”.