Retail
Samsung
House of Experience
The implementation of the innovative Samsung Experience House concept allowed customers to learn about and interact with the brand's new products.
Dex Manager managed the video walls and digital signage screens in the main shopping centres where the brand has a presence. Each user who visits these spaces can interact directly with the new products: learn about them, appreciate them and purchase them. At the same time, these spaces have screens for holding press meetings.
Outstanding results
The Samsung Experience House was designed as a space to bring the store closer to Argentine users. For this reason, video walls and screens with digital signage were essential to create the closeness experience and the visual universe that the brand was looking for.
