Lucciano's
International menu board operation
Contents integrated with the Dex Store product and pricing management system.
Lucciano's was founded in 2012 as a family business with a strong innovative vision and the desire to serve the most demanding segment of artisanal ice cream consumers. Combining the best national and Italian raw materials and Belgian chocolates, they develop innovative products that are synonymous with the finest premium ice cream on the market. With the same innovative spirit, Lucciano's creates in each of its stores a unique customer experience with its own character. Lucciano's has over 80 stores in Argentina, Uruguay, the United States, Spain, and Italy, the world capital of gelato.
Lucciano's used to have a digital menu based on televisions, updated with USB drives. They were looking to make communication more efficient while also replacing screens that were reaching the end of their lifespan.
A digital menu solution was implemented with Dex Manager software embedded in Samsung professional screens for each location.
The digital menu consists of dynamic content designed to reflect the brand's image. Dex Manager combines content pieces designed by Lucciano's marketing department and integrates them with the Dex Store pricing and product management system.
A dedicated team of our digital signage operations experts manages the brand's international digital menu network 24/7, with a presence in major Argentine cities, Barcelona, Málaga, Valencia, and Miami.
