Frigorífico La Valeria

Frigorífico La Valeria is positioned as an innovative model in the supply of meats to the end customer, adopting an “open kitchen” style that seeks to offer export-quality products, in plain sight, directly from the producer. The company incorporates the latest in technology both in its facilities and in the communication of its offer. The vision of the board of directors is to create a chain of premium butcher shops nationwide. In addition, they have a selection of fresh baked goods made daily, as well as an area dedicated to high-quality regional cheeses, sausages and cured meats.

Valeria was looking to implement a product presentation and pricing solution that would differentiate itself from traditional competition in the sector.

They decided to implement a dynamic digital menu solution with a high visual impact design based on synchronized Dex Manager templates, which allow products and prices to be displayed, highlighting offers that influence customers' decision-making.

The digital menu is made up of 6 43” Tizen screens with Dex Manager Cloud and Dex Store software, allowing efficient and automated management of price changes.