Retail
Estee Lauder
Evolved aesthetics
Management of digital signage in the main duty-free shops and shopping centres in Mexico, Chile, Guatemala, El Salvador, Uruguay, Brazil and Argentina.
In an industry focused on beauty, optimizing communication spaces at points of sale required the implementation of an agile, high-impact sensory design.
Dex Manager enabled the company and all its brands to transmit dynamic content segmented by stores or areas, in a centralized, remote and efficient manner.